NHS Fife communications team best in Scotland
Comms Team of the Year 2018
NHS Fife’s Communications Team has been named the best in Scotland at an awards ceremony at Murrayfield Stadium, Edinburgh.
The seven person department came out top against NHS colleagues from across the country and other special non-territorial boards at the NHS Scotland Communications Awards 2018. The team also took home the Best Event prize for staging last year’s NHS Fife Achievement Awards, which honour the efforts of staff, and were runners-up in the Best Use of Digital, Best In-House Graphic Design, and Best In-House Campaign categories.
The team’s latest Flu Fighters campaign, based on a Foo Fighters’ parody incorporating tour t-shirts and album cover branding, aimed to increase the number of healthcare staff taking advantage of the flu vaccine. The campaign helped increase the number of staff for 2017/18 to 50% - a significant improvement on 28% the previous year. The team were also behind the high profile NHS Fife Christmas video, which went viral and eventually reached the news feeds of more than 415,000 people across the globe.
NHS Fife Chief Executive, Paul Hawkins, said: “Our communications team play a vital role in the organisation and, aside from the success of their projects that reached the public eye, they also do significant work internally and behind the scenes.
“Importantly, the work they do makes an operational difference. Whether it is connecting with staff and patients on our Facebook and Twitter page during challenging weather conditions, driving internal campaigns to maintain and improve standards, or, in the case of the Flu Fighters campaign, helping protect growing numbers of staff and patients from the flu virus, I am delighted that they have received such a prestigious accolade.”
Winner: Team of the Year
Winner: Best Event
Runner-up: Best Use of Digital
Runner-up: Best In-House Campaign
Runner-Up: Best In-House Graphic Design