Prevention- Fife will create an environment where individuals, particularly children and youngpeople, choose not to smoke.
A reduction of initiation and uptake of smoking in young people specifically will require creative, co-produced youth-led or youth-informed tobacco education programmes in schools and other community settings in collaboration with other agencies and organisations.
Engagement on the issue of tobacco will encourage children and young people to consider how smoking sits alongside other risky behaviours and is linked to broader Health and Wellbeing improvement programmes in the Curriculum for Excellence.
Critical capacity will be built by raising awareness of power, ideology and inequalities and creating opportunities for people to reflect on how individual behaviour has broad political and social implications.
Fife aims to advance an understanding of how the tobacco industry may influence government to restrict evidenced regulations such as the introduction of tobacco plain packaging, and market its products to children and young people through innovative tactics that circumvent existing regulations such as the ban on advertising.
Fife will also endeavour to protect children from targeted promotions and underage sales of electronic cigarettes.
Through this approach, Fife’s aim is to ensure high levels of legislative compliance on age restricted and proxy sales, the display ban and other tobacco products regulations.
Fife operates two tobacco prevention and education programmes
Smoke Factor Smoke Free Class Competition
For Primary Schools For Secondary Schools
Both programmes are evidence based education initiatives. They were designed in partnership with Health Promotion Fife and Fife Council Education and Children’s Services Directorate and complement the Curriculum for Excellence.
- To prevent the experimentation and uptake of smoking by children, through education on tobacco issues and the promotion of non-smoking norms.
- To provide a programme of activity that meets a number of outcomes and experiences across the Curriculum for Excellence.
- Smoke Factor comprises of a resource pack and interactive theatre production.
- Smoke Free Class requires class commitment to remain smoke Free for 5 months while completing tobacco related tasks and competing against other participating schools.
For further information, please email Fiona Lockett, Tobacco Prevention Officer at fife-uhb.Smokefreefife@nhs.net